Marketing Materials |
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Dear Dave
How important is a formal brochure to marketing success? For the first time in our firms 20-year history we are interviewing designers to develop a full-color, multi-page printed brochure.
KP OH
Dear KP
Dont make a mistake by overestimating its importance. A brochure is simply a toolnothing more, nothing less. It is an instrument to convey your message. The real key is in knowing what message to convey. Good marketing is all about doing the level of research and background necessary to understand your potential clients well enough to hone your message to the specific interest and needs of each client and each situation. Many firms dont have formal, pre-printed brochures, but adopt a modular style of brochure so they may more easily mix and match the material for the best fit. |
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