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Marketing Defined |
Dear Dave Dear GH Marketing is a long-term, ongoing process of creating a set of conditions and an environment conducive to generating opportunities to make sales. Using a farming analogy, marketing is all about clearing land, preparing the soil, planting seeds, and patiently tending, fertilizing and watering. Sales are the harvest. Eventually, all the hard work youve done marketing should sprout a bountiful crop of quality opportunities to make sales. The better the job we do marketing, the more efficient and effective the sales process will be. If you dont do the work, dont expect the reward. The yield from a well-farmed plot of land is always higher than from random foraging in the wild. Marketing is about getting to intimately know potential clients and allowing them to likewise know us. Cicero summed up the essence of marketing and sales some 2000 years ago when he said, If you wish to persuade me, you must first think my thoughts, feel my feelings and speak my words. Done well, marketing takes you to that special level. |
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