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Company Newsletter |
Dear Dave Dear LP OK, get my overly-dramatized point? In todays blizzard of information, a newsletter can work against you as easily as it can work for you. To make a newsletter a worthwhile activity, the content should be of high value and produce a clear benefit to the intended reader. Please dont tell me about your firm, or your latest marketing success, or your design awards, or your computers, or your staff. Quite frankly, Im not all that interested. Instead, share something useful with me that will directly resolve my problems or increase my success. If you cant do this, at least have your newsletter amuse me! Heres a simple test to follow: any newsletter you send must make the reader eagerly anticipate and look forward to the next newsletter. Cant pass the test? Dont send the newsletter |
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